iad Cédric HerrerasReal Estate Advisor & iad Diamond Manager

The blog

Recruiting, managing, growing abroad, selling and buying: what the field teaches me, shared plainly.

CAREERSponsoring in Portugal as a French managerHow I built an iad team in Portugal from France: getting started, the local partner, the method, the mistakes to avoid and the art of adapting to local culture.6 min readCAREERLuck or method? What Mexico taught me about duplicationPortugal, then Mexico: the same method, another continent, and CAP 100 in twelve months. What I learnt about duplicating without copying.6 min readCAREERAgency owner: does what you’ve built really belong to you?Manager, franchisee, franchisor: I’ve lived the agency from the inside. Premises, rent, staff, succession… and another way to remain a leader.6 min readCAREERAgent in an agency: let’s do the mathsSalaried negotiator, commercial agent in an agency or iad advisor: an honest pay comparison, with figures, and the real trade-offs.6 min readCAREERIndependent agent, network, “MLM”: my straight answerIndependent property agent, network, “MLM”: the questions people ask me in private, and my straight answer on what the iad model is, and what it is not.6 min readCAREERChanging careers: the first year, warts and allA single sale in my first year at iad. What I learned about training, pace and consistency, to help you make a success of your move into property.6 min readBUY / SELLSelling in the Pays salonais: what really sets the priceSelling in Pélissanne, Salon-de-Provence or nearby: a price based on completed sales, a well-prepared home, screened buyers, and the mistakes to avoid.6 min readBUY / SELLBuying in Portugal: what we wish we had known firstI live between France and Lisbon: the steps of buying in Portugal, the value of an advisor who speaks your language, and caution on tax.6 min read