iad Cédric HerrerasReal Estate Advisor & iad Diamond Manager
Real Estate Advisor & iad Diamond Manager

REAL ESTATEwithout borders.

I started as a trainee in my village at 18. Today, I support more than 650 independent advisors in France, Portugal, Spain, Mexico and beyond. My belief: the only real border is in your head.

Where to start?

The advisor's jobProperty professional, agency owner or changing careers: discover iad and my team. My property projectSell, buy or get a valuation, in France or abroad.
Book a call15 to 30 min, by phone or video
Portrait of Cédric Herreras
Global Top 10iad and Propertips

What 29 years in realestate have taught me

Every step was a lesson.
Every change, a choice I owned.

Trainee at 18, then sales agent, employee, agency manager at 21, franchisee, franchisor, licensed real estate advisor holding the Transaction card. I knew real estate from the inside, with its shop windows, its rents and its tight month-ends…

In 2013, I took the plunge: I joined iad. In the first year, I relearned everything. Then I realised I wasn't just selling houses: I was building a network.

Do it, get it done, teach others to get it done.

In Portugal, we built one of the largest iad teams in the country in two years. Then the same method worked in Spain, Mexico and Florida. Luck or method? I'll let you be the judge.

  1. AT 21Agency managerThen agency owner, franchisee and franchisor
  2. 2013I join iadA single sale in the first year, and one decision: to build
  3. 2013 – 2023Diamond ManagerA team growing across France, dozens of managers trained
  4. 2023 – 2026Without bordersPortugal, Spain, Mexico, Florida. IBA iad Spain. Global Top 10 at iad and Propertips
  5. TODAYPassing it onMore than 650 advisors in 8 countries, and a book to share the method
  6. TOMORROWBuilding togetherI am building this future with you

The world is changing

Traditional portrait of Confucius (public domain)
“We all have two lives. The second begins the day we realise we only have one.”My favourite saying, attributed to Confucius

My book andmy training

Passing on what the field has taught me, to newcomers and experienced managers alike.

BOOK · PRE-ORDER

Réussir à l'international

iad La Collection · Entrepreneurship “The real border is in the mind.”
Who it's forAdvisors and managers who want to go beyond their patch and grow outside their own country.

Fifteen years running agencies, then a journey that now spans 8 countries: a practical guide to thinking bigger. Pre-order with no payment: home delivery, collection at iad HQ in Lieusaint or at the RENT show in Paris. Profits go to a partner charity of the iad Foundation.

Mastering your time
WORKSHOP

Mastering your time

Group workshop “Time is not a resource. It is the only one.”
Who it's forIndependents who are always chasing their diary.

Simple tools to set your priorities, protect your production hours and stop letting your week run you.

The move to entrepreneurship
TRAINING

The move to entrepreneurship

Getting off to a good start at iad “Limits are often more mental than physical.”
Who it's forThose moving from employment to running a business, or starting out at iad.

From employee to entrepreneur: find your why, avoid the five early pitfalls, structure your business and adopt the attitude that lasts.

Vision and goals
WORKSHOP · 3 HRS

Vision and goals

“Write your vision” workshop “Break your vision into steps: those are your goals.”
Who it's forThose who want to know where they're going, and why.

Find your why, choose from six methods to write your 3, 5 or 7-year vision, avoid the three classic mistakes, then turn it into concrete goals.

Fast Track Immersion
SEMINAR · 2 DAYS

Fast Track Immersion

Every month “The two days that save you six months.”
Who it's forNew advisors and new managers in the team.

Two days of immersion to lay the foundations: organisation, prospecting, first listings and a method for growing a team.

Coaching Day 360°
COACHING · 1 DAY

Coaching Day 360°

In French, Spanish and Portuguese “You can only steer well what you look at squarely.”
Who it's forAdvisors and managers who want to take stock and leave with a plan.

One day for a 360° review of your business and your life, with a dedicated analysis tool, and to build your action plan.

My 360° Identity Matrix
WORKSHOP · 4.5 HRS

My 360° Identity Matrix

Group workshop “Know who you are, before saying what you do.”
Who it's forThose who want to clarify their story, their vision and their message.

A workshop to write your journey, your values and your vision, and turn them into a talk that sounds like you, on stage and on social media.

Training, our first investment

In this job, nobody succeeds by chance: you succeed because you learn faster than the market changes. At iad, training is not optional, it is the foundation. iad's training lays the groundwork, and in the team we go further, with the same high standards in France, Portugal, Spain or Mexico.

These workshops are just a glimpse. I also train my teams in sales techniques, law, town planning and personal development. Because an advisor who keeps learning gains confidence, their clients gain security, and their business gains longevity.

Sales techniquesLawTown planningPersonal developmentAnd much more…

This month'sevents

The team's training sessions, workshops and iad presentations: choose a date and sign up in seconds.

TrainingWorkshopiad presentationAfterworkTalkConvention

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Which entrepreneur issleeping inside you?

What if you were made for something other than the life you're living today? Twelve questions, two minutes: discover your entrepreneur profile, what's holding you back and the path forward.

Your result at a glanceWhere you are today, who you really are, and the gap between the two.

iadin figures

Since 2008, iad has made it possible to work in real estate as an independent, backed by France's leading transaction network.

20,000+iad advisors
190,000+properties online
1 sale in 10in France is made by an iad advisor

Customer satisfaction

4,9/5

263 006 customer reviews

What clients say about iad

Excellent247 664
Very good14 586
Average298
Poor163
Very poor307

Customer reviews of the iad France network, verified by Immodvisor under the NF ISO 20488 standard. Figures as of 21 October 2026. Read the reviews on Immodvisor →

Pay that follows your activity

Up to 85% commission on your personal production, plus other possible income: referrals, property management, building a team.

Free, ongoing training

In-person workshops and video modules, compliant with the ALUR law, for beginners and experienced advisors alike.

Support at every step

Your manager, a dedicated administrative officer and the head office teams.

Complete professional tools

Prospecting, valuations, photos, virtual tours, listing agreements and e-signature.

Start a business with no entry fee

You build a transferable business with real value, with a monthly subscription to the tools.

Your own goals

Sell, specialise, train, manage or build an organisation.

A network without borders

iad operates in more than 10 countries. My teams already work there: fancy growing abroad?

iad subsidiaries around the world : France, Portugal, Spain, Italy, Germany, United Kingdom, Scotland, Greece, Cyprus, Dubai, Mauritius, Mexico, Texas, Florida

iad subsidiaries around the world

FrancePortugalSpainItalyGermanyUnited KingdomScotlandGreeceCyprusDubaiMauritiusMexicoTexasFlorida

iad countriesiad Overseas countries*

* iad Overseas countries: iad has no advisors under its own brand there, but partnerships with selected local agencies. Buyers are supported in their purchase from first contact to signing.

Figures provided by iad: more than 20,000 advisors, more than 190,000 properties online, 1 sale in 10 in France made by an iad advisor. Up to 85% commission: subject to turnover conditions.

iad, an entrepreneurial adventure,but above all a human one

An adventure where sharing is at the heart of everything.

The La Rochelle seminar

10 editions, 680 to 750 people every year, 90 managers on stage. The latest, “Origines”, took place in May 2026.

iad national conventions

Every year, advisors from all over France come together for an extraordinary evening.

iad World Challenge

Trips that reward the year's activity and bring together advisors from across the network.

2026 team seminar

Destination Sicily, in November 2026, with teams from several countries.

10 years of seminars in La Rochelleiad France national convention 2025Convention 2024: A Night Full of Stars
An international team within iad

More than 650 advisors,one method

Completely different backgrounds, different countries, and the same drive to move forward. I support them together and individually, with relay managers in each country.

  1. Together

    Monthly video calls, seminars, moments to share successes and learn from one another.

  2. A relay in every country

    A local French-speaking manager, a weekly check-in and on-site training every quarter.

  3. All the way to results

    Do it, get it done, teach others to get it done. A method duplicated from Portugal to Mexico.

2 yearsto build one of the largest iad teams in Portugal
50%of the iad Portugal top 10 are in the team
12 monthsfor the Mexican team to reach CAP 100

Where the team works

They say itbetter than I do

Here are some of the members of my team: different backgrounds, in several countries, and their experience in their own words.

Guillaume Roque
Guillaume Roqueiad ManagerNarbonnais and Minervois, France · with iad since 2013
BEFORE iad

I was a pizza chef in Sigean and Perpignan.

WHY iad

I met Cédric when he was an real estate advisor and chairman of the town's traders' association. Trust did the rest: I joined him without hesitation, for a real career change.

WHAT IT HAS GIVEN ME

A real profession and a team. I support sellers and buyers across the Narbonnais and Minervois, I lead an organisation of more than 130 independent advisors, mainly in the Aude and Hérault, and I am a certified trainer.

Céline Bourland
Céline Bourlandiad ManagerLa Rochelle, France · with iad since April 2014
BEFORE iad

Executive assistant and quality manager in luxury hospitality.

WHY iad

A way to get into real estate straight away. At first, I only wanted to do sales… then building a team became the obvious path. And thank goodness!

WHAT IT HAS GIVEN ME

The list is too long… but independence, while building my team. Today, I am a certified trainer and lead a team of 100 people.

Sophie Dauliac
Sophie Dauliaciad ManagerTreffiagat, France · with iad since 2016
BEFORE iad

Independent consultant and trainer in marketing and sales strategy, notably for the Finistère Chamber of Commerce.

WHY iad

For the opportunity to build an independent business internationally. I met Cédric through a real estate recruitment ad site in Portugal, and I got started in Brittany.

WHAT IT HAS GIVEN ME

I have grown my business across 3 countries and passed on my passion to 43 other entrepreneurs. But above all, I had the joy of seeing my daughter Marie start alongside me, at just 18.

Samuel Guibert
Samuel GuibertProperty advisorPorto, Portugal · with iad since April 2026
BEFORE iad

I was retraining to become an investment advisor.

WHY iad

It was a way to grow and diversify my activities. And I joined Cédric's team because what he said convinced me I would be well supported.

WHAT IT HAS GIVEN ME

Since arriving in January, I have built my network and stepped out of my comfort zone. I have already learned a lot about the job and about myself, and Cédric knows how to draw on my resources to boost my motivation.

For property professionals and those who want to become one

Independentdoesn't mean alone

Agents, negotiators, agency owners, or people who want something different: the team brings together very different profiles, with one thing in common. They chose not to go it alone.

You already work in real estate

You don't start from scratch: you start from everything you have built, in a model where that work finally gains value.

You run an agency

Keep your team and help it grow, with no premises to pay for. iad's agency integration programme deserves an hour of your time.

You want something different

The job can be learnt, iad training starts from zero. Listening, tenacity and a liking for people are what you bring.

You think bigger

Train, manage, build a team, in France or abroad: the iad model makes it possible, at your own pace.

What it really takes: this is an entrepreneur's job, nothing is automatic. Your income follows your work, and the first months require commitment. My role is to help you lay the right foundations.

What you keep,what you gain

You keep

  • Your network, your clients and your reputation
  • Your know-how and your years of experience
  • Your patch, with no internal competition
  • Your way of working and your schedule

You gain

  • Up to 85% commission on your production
  • A business of your own, transferable and with real value
  • A network of advisors in 8 countries to share business
  • Support from a team that has already walked the path
  • The chance to grow abroad

Four questions property professionals may ask themselves

Before changing your setup, these are often what make the difference.

If you had to sell your business tomorrow, what would what you have built really be worth?
Since the start of your career, have you built your own wealth, or someone else's?
Who really decides how you spend your days: you, or your model?
On every sale you sign, how much really comes back to you?
Simulate my situation

Run the numbers with your own figures

Today
What it could be tomorrow
Difference per year

If one of them stopped you in your tracks, let's talk for half an hour, with no obligation.

Your questionsabout the job

Do you need a qualification to become an iad property advisor?

No. iad offers complete, free training, online and in person, compliant with the requirements of the ALUR law.

How is an independent advisor paid?

Through a commission calculated on the fees excl. VAT of each sale, from 69% to 85% depending on your turnover. Other income can be added: property management, referrals, building a team.

Do you need to live near you to join the team?

No. The team is present in 8 countries and in many regions of France. Everyone keeps their own patch, and support happens by video as well as in person.

Can I work abroad, or build a team there?

Yes. iad is present in France, Portugal, Spain, Italy, Germany, the United Kingdom, Mexico and Florida. That is exactly what my team does, and I'll explain how it works in practice.

I run an agency. What can iad offer me?

You can join iad with your staff, keep your team and help it grow, with no rent or branding to pay for. Terms depend on your situation: we can discuss it in complete confidence.

iad already has more than 15,000 advisors. Isn't it too crowded?

Quite the opposite. The bigger the network, the more buyers and shared deals between advisors. And iad handles around one transaction in ten in France: the other nine are still out there.

Can I start part-time or while unemployed?

Yes, in some cases, depending on your employment contract and your situation with France Travail. It's something we look at together during our conversation.

Do you have to recruit to earn a good living?

No. Income comes first from your own sales. Building a team is an option, never an obligation.

Do you need capital to get started?

No. There is no entry fee. There is a monthly subscription to iad tools and services, which I'll go through in detail during our conversation.

For sellers and buyers

Do you have aproperty project?

Two ways to sell. With support, to sell stress-free with me or my team. Or on your own, if you prefer: I'll still give you the keys.

I'm selling

Sell with peace of mind: a valuation based on sales actually signed in your area, a carefully presented property, buyers screened before every viewing. My team or I will support you right through to completion.

Online valuation

I'm buying

Describe your search once, precisely. You'll be contacted when a property really suits you, sometimes before it goes online.

See properties for sale
The other option

Prefer to sell on your own?

That's your right, and I respect it. To sell privately without losing money or your mind, get my free guide Vendre sans stress, the homeowner's guide.

Sent by email, free. And if you change your mind, my door stays open.
4 200 €less tax for Marc, thanks to an allowance many sellers forget to ask the notary about.
11 August 2026Since that date, an agency may no longer call you without your consent. What the law allows you to refuse.
3 weeksThat's when your listing gets most of its enquiries. Why “start high to leave room to negotiate” is a trap.
A project in Portugal, Spain or elsewhere?My teams are on the ground. I'll put you in touch with a trusted advisor who speaks your language.
Message me on WhatsApp

Someone close to you selling or buying? Refer them to me via Propertips: 500 €* if the sale goes through.
*Terms on propertips.com

QR code Propertips Referrer : Cédric
ID 604 Sign up to Propertips

Booka call

Choose your slot in a few clicks, by phone or video. Confirmation by email.

15 min

Confidential professional chat

You're thinking about your business, a career change or growing abroad. We take stock, with no obligation and in complete confidence.

Choose a slot
Business owners

Presentation of the iad model

You run an agency or a team, or you already have a specific project. I present the model in detail, figures included.

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Live

To talk about your property project

Selling, buying, valuation or investment, in France or abroad: message me and I'll call you back.

Message me on WhatsApp
Message me on WhatsApp